Since 2021, the pilot project "Cornflower Land" has been implemented in the Vitebsk region. Its main goal is to promote the tourism potential of the region in domestic and foreign markets.

Within the framework of the project, the following are being developed: original routes, weekend tours, quest programs, etc., information about which tourists can obtain at tourist information centers located in the cities and districts of Cornflower Land.

As part of the project, various cultural, mass, and other events are held with the presentation of the pilot project. All event activities are also branded.

                        The main tourist

                        Brand of the project is a QR code07 07 25 16

                        "Cornflower Guide", by following which one can learn basic information about an object of historical and cultural significance. In all districts of the region, including the Verkhnedvinsk district, such codes can be found on or near attractions.

By scanning the code, you can read information in Russian and English.